More than a smartphone the HUAWEI Pura 80 is a lifestyle statement

This is a phone that proves being the “newbie” doesn’t make it a lightweight. Instead, it is a confident distillation of everything that makes a flagship compelling: effortless design, photography that feels alive, and the kind of everyday performance that quietly makes life run smoother.

A design that lives in your world

The first impression is unmistakable. The HUAWEI Pura 80 catches the eye with its Forward Symbol Design, an elegant camera motif that has become the hallmark of the series, paired with the clean lines of a flat-edge display. It is refined yet never dull; minimal yet never plain.

Available in Frosted Rose Gold and Frosted Black, the finishes feel both timeless and modern. The frosted glass back, created through a fine sandblasting process, features a silky, matte texture that is both smooth to the touch and resistant to smudges. A thoughtful touch for something you hold dozens of times a day. The phone isn’t just designed to be seen, but to be lived with.

This is also where Huawei’s Fashion Forward philosophy shines through. The HUAWEI Pura 80 isn’t positioned as a piece of tech that happens to look good; it’s crafted to be part of your lifestyle, an accessory as much as a smartphone. Slip it into a jacket pocket or lay it on a café table, and it feels like a natural extension of your personal style.

At the same time, 2nd-generation Kunlun Glass provides up to 20 times more drop resistance, so its elegance is matched with durability. And with the 6.6-inch HUAWEI X-True Display™, everything from scrolling through socials to streaming your favourite series is presented with crisp detail, HDR brilliance and smooth motion thanks to its adaptive 1–120Hz refresh rate.

Cameras that tell your story, with AI Features

The HUAWEI Pura 80 isn’t just about how it looks; it’s about how it sees. At the heart of the device lies the 50 MP Ultra Lighting Camera with a variable aperture that shifts seamlessly from F1.4 to F4.0, adapting to the moment just as your eye would. The result is consistently sharp, luminous images, whether you’re capturing golden-hour portraits or the buzz of city nightlife.

Supporting it is a 12 MP periscope telephoto lens, which brings faraway details into focus with clarity, and a 13 MP ultra-wide lens that expands your frame to include sweeping skylines or bustling group shots. The Ultra Chroma Camera ensures colours appear natural and true-to-life, turning low-light environments into canvases of vibrant atmosphere rather than murky blur.

With Master AI Remover, users can tap away distractions in their shots, whether it’s a stray passer-by or an unwanted object, and watch it vanish instantly. The system doesn’t just erase; it reconstructs the background with uncanny precision, keeping photos clean, natural, and share-ready.

It’s a smart, seamless solution that turns casual snaps into polished memories, no editing skills required. Lock this one in, it’s a standout feature that positions the Pura 80 series as a creative companion for users who want pro-level results with zero hassle.

Then there’s the playfulness. Features like Moving Picture, which records 1.5 seconds before and after the shutter is pressed, giving you the freedom to choose the exact moment you want to keep. Layer on creative effects like AI Multi Exposure or AI Motion Exposure, and suddenly your gallery is filled with motion trails, flowing backgrounds and dynamic storytelling that lifts your photography beyond the ordinary.

Flagship performance for every day

Of course, design and imaging mean little if a phone can’t keep up with life. The HUAWEI Pura 80 has this covered with a 5170 mAh battery that powers through the day, and when it does need topping up, 66W HUAWEI SuperCharge and 50W Wireless SuperCharge get you back on your feet fast.

The phone also introduces the subtle intelligence of EMUI 15, an interface that looks after you without you even noticing. Message previews stay private if someone else picks up your phone. In noisy spaces, AI noise cancellation ensures your voice is heard clearly on calls. And when you have a moment to spare, interactive themes and lock-screen games add a playful spark to your downtime.

A family of flagships

The HUAWEI Pura 80 doesn’t stand alone; it’s part of a family that pushes imaging and design to new heights. The Pura 80 Pro elevates night photography with a 1-inch Ultra Lighting Camera, while the HUAWEI Pura 80 Ultra introduces the industry’s first Switchable Dual Telephoto Camera and an HDR sensor with cinematic range. Together, the series captures Huawei’s vision of smartphones that are not just powerful but also stylish companions.

The HUAWEI Pura 80 is available from the HUAWEI Online Store or HUAWEI Experience Stores for R19,999, or from R749 per month on a 36-month plan. Early bird buyers will also receive promotional gifts valued at R3,935, including a HUAWEI nova Y72s, a phone cover, fast charger and cable, one year of HUAWEI Care+, and a free screen protector service for up to two replacements within a year.

Operator customers can get the HUAWEI Pura 80 from Vodacom for (R889/month), MTN (R899/month), Telkom (R879/month), or Cell C (R1,099/month) over 36 months, each including a free HUAWEI nova Y72s and additional gifts worth R9,395. Vodacom also offers an optional Watch Fit 4 Pro for R99/month, while MTN includes a Mobile Mifi on the Silver Package. T&Cs apply. DM

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